An interesting music video by John Wesley Harding, a solo artist with a unique way of writing songs. This video was filmed in front of twenty-eight different Starbucks locations in New York city in less than five hours.
Harding said about the song: ”Starbucks isn’t the real target. To me, its a song about gentrification. It could be Starbucks, it could be The Gap, it could be Barnes and Noble. It could be anyone. It just happens that Starbucks – its like saying ‘God’ or ‘the Devil.’ People know what you mean.”
Harding has a sort of split-personality in that his other job is as a novelist. He says, “I think that novel-writing is kind of taking care of a lot of the fictional impulses that I have. Now, when I think of an idea for a song, I often think, ‘Oh, no — that’s a terrible idea for a song. But it’s a great idea to put into a novel,’ ” It has changed the way he produces music too: “Suddenly, I find myself writing rather more personal material — which, of course, is what a lot of people do use music for. I’d just never really used it in that way.”
Despite us currently enjoying the boom of the “Coffee for the masses” trend that high street chains like Starbucks and Costa have brought us over the last decade, some would say that we have lost something in the process. Mass production has killed the intimacy and intricacy of making a really good coffee. The magic has gone so to speak.
All that could be changing however as coffee crops have been dwindling in recent years due to climate change and higher demand, seeing a steady rise in prices across the board. The rise in prices has not been passed onto the farmers, who are benefiting the least.
Those looking to keep prices down have been left with buying beans of lower quality, robbing the consumer of the higher standards to which they deserve.
Crisis gives rise to in ingenuity however, as a return to the “coffee experience” business model could see a move towards serving coffee in a way that makes the customer happy to pay more. A coffee shop called Intelligensia makes the whole process of making a coffee right in front of the customer, breaking it down into stages and explaining all the science along the way. A coffee lovers heaven!
Time will tell whether such an idea will catch on, giving coffee enjoyment which is worth its weight in gold!
Black Coffee – The Careless Lovers (The Official Music Video) from Joon Chang on Vimeo.
I spotted this interesting little vid while browsing for coffee features. The song is called Black Coffee by The Careless Lovers, and the video is produced by Joon Chang. A perfect example of the perils of drinking too much Black Coffee!
Here at CCK we’re currently enjoying one of Monmouth’s Costa Rican blend, which is a bean called the Finca Las Fajas.
As with all coffees that Monmouth sell, they are almost literally on a first name basis with the bean suppliers. The Finca Las Fajas bean is grown by the Chacón Solano family in Caturra and Catucaí, in Costa Rica’s Central Valley.
It’s most distinguished characteristics are its rum and raisin flavoring, with a medium acidity and heavy body.
Have you tried it? What do you think are its good and bad points? What would you recommend as a good coffee? We want to know! Post your comments here, or on our twitter feed at http://twitter.com/#!/coffeecakekink!
The announcement of the finals for the UK Barista Championships will be hosted by the London Coffee Festival from the 27th to the 29th of April 2012.
The event will take place during UK Coffee Week at Old Truman Brewery on Brick Lane, and is expected to host over 12,000 trade and visitors over the three days it is planned to run.
As a special treat, the LCF will be running an exclusive “VIP Trade Day Experience”, giving participants to experience a unique coffee shop and food-to-go tour.
More details on tickets and can be found on their website: