Archive | May, 2012

Paddy Power Transgender Ad

17 May

News Bite

The banned Paddy Power ‘Ladies’ Day Ad’

 

The Advertising Standards Agency (ASA) has launched an investigation after receiving in excess of 300 complaints stating that a recent advert was offensive towards transgendered people. The bookmaker Paddy Power released a new ad for Ladies’ Day ahead of a major horse race, with transgender cast members and an invitation for viewers to distinguish the ‘stallions from the mares’, encouraging the audience to guess the gender of the trans people involved in the advert. ASA argues that through turning their actors’ gender status into a game, Paddy Power’s advert, broadcast during Sky Sport’s popular Soccer Saturday, reinforced and invoked common negative stereotypes of trans people and ‘encouraged harmful discriminatory behaviour and treatment.’

To find out more information about ASA’s investigation, the impact and implications of this advert and the response of Paddy Power, visit the BBC and the Guardian.

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Hillary Clinton receives first World LGBT Award

17 May

News Bite

Image

Secretary Clinton giving her speech on LGBT rights at United Nations in Geneva

The US Secretary of State will receive the first ‘World LGBT Award’ at WorldPride London this summer. The award, which will be a joint presentation from The Kaleidoscope Trust and London Pride, is to honour Clinton for her public support for the LGBT community and the international attention she has brought to LGBT rights, through her speech at the United Nations in Geneva last December. This speech was a significant milestone in combating the criminalisation of homosexuality. The award will be presented at a gala evening during the World Pride event, which aims to raise awareness of those suffering persecution because of their sexuality.

World Pride is doing an amazing thing for the LGBT community, and we believe recognition for those supporting the cause is always welcomed. To read more about Secretary Clinton’s work supporting the LGBT community and further information on World Pride, check out GayUK News, WorldPride London and the Telegraph.

The Finca Malacara A: The Coffee, The Country, The Community

5 May

image courtesy of flickr.com

The Finca Malacara Farm in Santa Ana, El Salvador is home to Monmouth’s delicious Finca Malacara A, a medium bodied coffee bean with yellow cherry and honey notes.  Malacara translates to ‘bad face’ but there’s nothing bad about this coffee, which is full of spicy fruit and sweetness that we can’t resist!

Why you’ll love drinking it:

This particular bean is honey processed, and has a luxurious buttery texture with a smooth toffee finish.  The coffee has top notes of cedar and spice, and deeper notes of stone fruit as the coffee develops in the cup.

Why it’s worth the artisan cost:

The coffee bean is picked by the selective picking method, and the coffee pickers will revisit the coffee plants, picking only the best cherries and then going back over to get the other cherries when they are ripe.  This isn’t the most efficient method: using the stripping’ method would mean all the beans were picked even if they are unripe.  But it means that they can produce a better yield of crop and they get the best out of their coffee beans, so that we can too. The Finca Malacara coffee plantation is in a zone of the Santa Ana Volcano which has been called ‘the golden coffee belt’ due to the extraordinary quality produced by the local coffee plantations.  So what better place to go to for our mouth-watering coffee than here?

So who produces it?

The Finca Malacara coffee plantation has been owned and managed by the Alvarez family since 1889, and has been split into three separate areas, Malacara A, B, and C.  The Alvarez family have always been seen as outstanding employers, providing good support systems and benefits to their workers.  Don Rafael Alvarez Lalinde, the founder of Finca Malacara, saw the quality of life for the workers at the Alvarez estate as the most important factor in the Alvarez work ethic.

More than just an Americano:

The Alvarez plantation continues Don Rafael’s outstanding example by providing permanent workers with a decent home, food, a health clinic, a school for children and leisure activities such as football.  This gesture of good will and keeping the staff in good living conditions is extended to seasonal workers during the busy harvest period, and the benefits are also extended to visiting coffee pickers and their families as well as receiving a salary much higher than is required by law.  The Alvarez family provide such a fantastic support system and benefit package for their workers, making them an important part of the local community.

And it’s not just the workers that get looked after! The coffee plantation contributes to the environmental and ecological balance by guaranteeing preservation of the existing flora and fauna in the local area.  As well as this, chemical products are used cautiously to prevent any harm to the environment or the workers’ health.  The well-being of the plantation’s workers is at the forefront of the Alvarez work ethic, and this care and consideration for the coffee pickers and their local environment is why they produce such a high quality, high standard coffee bean that tastes delicious! Finca Malacara A is the product of this family’s centuries of hard work – why not check it out yourself?