Starbucks music video

17 Feb


An interesting music video by John Wesley Harding, a solo artist with a unique way of writing songs. This video was filmed in front of twenty-eight different Starbucks locations in New York city in less than five hours.

Harding said about the song: ”Starbucks isn’t the real target. To me, its a song about gentrification. It could be Starbucks, it could be The Gap, it could be Barnes and Noble. It could be anyone. It just happens that Starbucks – its like saying ‘God’ or  ‘the Devil.’ People know what you mean.”

Harding has a sort of split-personality in that his other job is as a novelist. He says, “I think that novel-writing is kind of taking care of a lot of the fictional impulses that I have. Now, when I think of an idea for a song, I often think, ‘Oh, no — that’s a terrible idea for a song. But it’s a great idea to put into a novel,’ ” It has changed the way he produces music too: “Suddenly, I find myself writing rather more personal material — which, of course, is what a lot of people do use music for. I’d just never really used it in that way.”

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